AREAS OF OUR WORK

We'll help new companies and products make a bold and impressive statement, building a strong foundation for the brand's future growth.

A brand must stay relevant, so timely updates are necessary in a dynamic market.

The basis and the key to successful brand promotion.

BUILDING A BRAND FROM SCRATCH

We'll help new companies and products make a bold and impressive statement, building a strong foundation for the brand's future growth.

Brand creation is a complex process including the development of a unique brand concept, its market positioning, and visual style.

When do you need this?
You have a product/service or a concept of one, and you're just entering the market.

What do you get?
Ready-to-launch brand and positioning strategy for the next 3–5 years.

1. Brand Audit
Includes an analysis of the market (barriers, specifics of a particular segment), competitors (strong and weak points, communication strategies), and the target audience (pain points, expectations, motivations, and needs). At this stage, the foundation for all future work is laid.

2. Positioning Strategy
Based on the data obtained during the audit, differentiation ways are identified, positioning hypotheses are created, and a brand platform is developed—its image that will help establish or strengthen a competitive position in the market.

3. Naming
Creating a unique name for the brand under which it will be registered and launched on the market. A complex process that includes studying the environment and competitors, compliance with legal procedures, as well as semantic and phonetic analyses.

4. Corporate Identity
Developing a unique visual language for the brand and the entire set of visual communications, including the logo, color palette, composition rules, and other graphic elements. Creating guidelines.

5. Brandbook
Developing the main corporate document that will help form and establish a cohesive brand image. It includes the market positioning principles, the brand's mission and legend, and corporate identity features.

REBRANDING

A brand must stay relevant, so timely updates are necessary in a dynamic market.

We'll analyze the current market situation and adjust the positioning and visual style so they better meet your goals and aspirations.

When do you need this? A new market situation has emerged (new players, social climate changes, etc.), which requires adaptation. Or you realize that your brand doesn't meet the target audience's needs or doesn't achieve its goals.

What do you get? An updated brand that meets your target audience's needs and current market conditions..

The processes of rebranding and creating a brand from scratch go through similar stages. However, in the case of rebranding, it takes time to determine a strategy immediately. Every project is unique, and its implementation, depending on the market situation and the brand's position, will require an individualized approach. Sometimes, it's enough to simply update the name and corporate identity, while other times, it's necessary to break everything down to the foundation.

Complete the brief, and we'll contact you to find a starting point and figure out the best way to develop your brand together.

1. Brand Audit
Includes an analysis of the market (barriers, specifics of a particular segment), the target audience (pain points, expectations, motivations, and needs), and the brand itself (strong and weak points, competitiveness, perception, market position). It will help to individualize the rebranding process and determine further development ways.

2. Positioning Strategy
Creating new positioning hypotheses based on data obtained during the audit and development of a brand platform—its image that will help establish or strengthen a competitive position in the market. Identifying ways of differentiation.

3. Naming
Creating a unique name and slogan for the brand under which it will be registered and launched on the market. A complex process that includes studying the environment and competitors, compliance with legal procedures, as well as semantic and phonetic analyses.

4. Corporate Identity
Updating a unique visual language for the brand and the entire set of visual communications, including the logo, color palette, composition rules, and other graphic elements. Creating guidelines.

5. Brandbook
Updating the main corporate document that will help form and establish a cohesive brand image. It includes the market positioning principles, the brand's mission and legend, and corporate identity features.

The basis and the key to successful brand promotion. How to make your brand recognizable and valuable to customers? How to stand out from competitors? How to build communication with your target audience?

We conduct in-depth market analysis, identify customer insights, and form key communication ideas. As a result, you get a clear vision of what your brand should be and what its development path will look like.

When do you need this? You want to strengthen your connection with the customer, create the right brand image, and stand out from competitors.

What do you get? The general path of brand development and recommendations to form and maintain its image.

1. Brand Audit
Collecting analytical base for further work. It includes:

• Market Analysis

Diagnosing the market, its barriers, and the competitive environment of the brand. Searching for competitive advantages and differentiating methods.

• Target Audience Analysis

Identifying points of contact with the customer. Formulating customer expectations from the current market segment and searching for customer insights—the main motivations of customers.

• Brand Analysis

Identifying the strengths and weaknesses of the brand, its ambitions and prospects. Assessing brand perception by customers and competitors.

2. Positioning Hypothesis
Formulating several positioning hypotheses—key ideas of the brand that reveal its essence and determine its unique position in the market.

3. Brand Platform
Formulating the general semantic field of the brand. Detailing the selected hypothesis: describing the main attributes of the brand, its values, advantages, and essence.

4. Guidelines
Creating guidelines with general positioning recommendations.

СТРАТЕГИЯ ПОЗИЦИОНИ-РОВАНИЯ

POSITIONING STRATEGY

We'll create a memorable name and slogan for your product, service, or company.

We'll create a unique logo, select the right colors and fonts, and develop additional graphic elements that form a complete image of your brand.

To sell a product, it must stand out on the store or marketplace shelves. We'll create packaging that sells, making the product unique and appealing to customers.

NAMING

A person is met by their clothes, a book by its cover, and a brand by its name. We'll create a memorable name and slogan for your product, service, or company, taking into account the brand's strategy, its creative idea, and, most importantly, legal nuances.

1. Brand & Environment Analysis
Getting to know the brand, its values, and mission; Researching the market, target audience, and competitors.

2. Semantic Field Identification
Defining fields of words associated with the brand. On their basis, possible names will continue to be generated.

3. Name Generation
Creating a list of names within each identified semantic field.

4. Linguistic Analysis
Evaluating names regarding phonetics, euphony, connotations, length, and ease of transliteration.

5. Uniqueness & Patent Clearance
Initial verification in the Federal Service for Intellectual Property (Rospatent) database for trademark registration.

6. Slogan Creation
Creating a brand slogan to define its communication potential.

Corporate identity is the brand visual language which is used in all communications with customers. We'll create a unique logo, select the right colors and fonts, and develop additional graphic elements that form a complete image of your brand.

1. Environment Analysis
Researching the market, expectations, and needs of the target audience; Identifying ways to detach from competitors.

2. Design Concepts
Creating several design concepts—harmonious systems that include all elements of corporate identity: logo, fonts, color palette, and graphic fonts.

3. Printing
Implemeting design concepts on the necessary media, e.g. T-shirts, business cards, or stationery.

4. Guidelines
Creating technical guidelines on working with corporate identity for company employees and third-party contractors.

CORPORATE IDENTITY DEVELOPMENT

PACKAGING DESIGN

To sell a product, it must stand out on the store or marketplace shelves. We'll create packaging that sells, making the product unique and appealing to customers.

1. Environment Analysis
Researching the market, expectations, and needs of the target audience; Identifying ways to detach from competitors.

2. Design Concept
Developing design concepts for brand products, checking for compliance with criteria of uniqueness, visibility, customer appeal, and ease of identification.

3. Printing
Implementing design concepts within the designated SKUs (types and units of goods).

4. Guidelines
Developing technical guidelines on using the created materials.

We'll develop a website or landing page that effectively showcases your brand online, attracts new customers, and drives sales.

We'll develop a vibrant and informative presentation that will help you effectively convey your idea to any audience.

We'll develop branded merchandise that strengthens your brand and increases its visibility.

We'll develop a website or landing page that effectively showcases your brand online, attracts new customers, and drives sales.

1. Environment & Brand Analysis
Defining brand goals, website/landing page objectives, and their target audience.

2. Design Concept
Developing a custom design that takes into account the specifics and objectives of the brand. Rendering the design layouts of each page.

3. Copywriting
Developing and agreeing on the structure, filling the website/landing page with textual content based on analyzing the environment and the brand's characteristics.

4. Implementation
Layout design, programming, and launch, along with presenting the final result.

CREATING WEBSITES & LANDING PAGES (TILDA, WORDPRESS)

CREATING PRESENTATIONS

A quality presentation is the cornerstone of successful communication. Whether it's attracting sponsors or presenting a new product, we'll develop a vibrant and informative presentation that will help you effectively convey your idea to any audience.

1. Copywriting
Developing and agreeing on the structure, filling the presentation with textual content in line with the objectives, goals, chosen format, and presentation style.

2. Design Concept
Creating design concept options for the cover, concluding page, and several internal pages.

3. Implementation
Designing all slides of the presentation. Preparing for printing in a printing shop and for electronic publication.

We'll develop branded merchandise that strengthens your brand and increases its visibility. These can be T-shirts, mugs, notebooks, and other items featuring your logo and brand style.

1. Design Concept
Developing a creative design for selected media, considering the corporate identity and brand values.

2. Printing
Implementing design concepts, their adaptation to all selected media (accessories, stationery, clothing, non-standard media).

3. Implementation
Pre-press preparation and production release.

CORPORATE IDENTITY MEDIA (MERCH)

Is something missing?

We'll create a character for your brand to strengthen corporate culture and enhance the emotional connection between customers and the company.

We'll create a unique image in a style suitable for your case and figure out how best to place it on digital or analog media.

Contact us, and we'll discuss the details of your project!

A mascot is not just a symbol of the brand—it's its face and soul. It has a unique character and style, which is why a mascot is often more recognizable than a logo or slogan. We'll create a character for your brand to strengthen corporate culture and enhance the emotional connection between customers and the company.

1. Environment Analysis
Researching the characteristics and preferences of the brand's target audience, analyzing competitors, and searching for ways to detach.

2. Moodboard
Creating a mood board with examples of characters and visual elements, considering the client's wishes and the brand's unique features. Defining the stylistic direction of work, archetype, character, and manner of the mascot.

3. Design Concept
Developing several individual designs based on the selected specifics and tasks. Presenting and approving.

4. Implementation
Realizing design concepts, composing recommendations for use, and integrating the mascot.

BRAND CHARACTER DEVELOPMENT (MASCOT)

ILLUSTRATION DESIGN

Illustrations are a powerful tool for promoting a brand or product. They provide visual accompaniment to the text and allow you to reveal a particular idea or emotion. We'll create a unique image in a style suitable for your case and figure out how best to place it on digital or analog media.

1. Environment & Brand Analysis
Selecting the style and technique of illustration, considering market specifics, target audience needs, and brand objectives.

2. Design Concept
Developing potential illustration storylines, creating sketches and drafts.

3. Implementation
Creating finished illustrations, producing copies, and preparing them for printing and transfer to any media.

READY TO START?

To get started, please fill out the brief. If you don't have answers to all your questions yet, that's perfectly fine—we'll find them together.